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BLUE SQUARE BOOKMAKER REVIEW

Overall Rating: 10/10

HIGHLIGHTS

*£25 FREE BET!
* Deposit bonus is easy to redeem
* One of the largest in-play markets within the UK
* Television betting option depending on your location


OUTSTANDING FEATURES

* Quickpick option helps you get your bets placed quickly and correctly
* Extensive racing statistics and detailed data
* Excellent odds on cricket and rugby and more wagering options than other sites

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QUICK FACTS

    * URL: Bluesq.com
    * Head Office: Blue Square Ltd, PO Box 37354 - LONDON N1 2WT
    * FreePhone: UK #- 0800 5870500
    * INTL #- +44(0)20 7688621
    * E-mail for General Inquiries: support@bluesq.com
    * Licensed: UK
    * Founding Year: 1999
    * Company Info: Blue Square has been around since mid-1999 and considers itself one of the largest interactive betting services in the UK. Over the last decade,  Blue Square has expanded its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. They have also gone out of their way to offer a multitude of different betting channels including Internet, Interactive TV, WAP and telephone.

Prior to 2003, Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 and has been subsequently bought out by Rank, which is one of the UK's leading leisure and entertainment companies. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.
    * Languages: English
    * Types of Wagering: Sportsbook, Casino, Blackjack, Poker, Bingo
    * Currencies: UK Pound Sterling, US dollars, and Euros.
    * Popular Sports Offered: Racing, Football, Boxing, Cricket, Golf, Greyhounds, Irish Racing, Motor Sport, Rugby League, Rugby Union, Tennis.
    * Other Sports Offered: American Football, Aussie Rules, Baseball, Basketball, Darts, Gaelic Games, Poker, Politics, Snooker, Tote Pools, UFC.


COMPANY OPERATIONS

Blue Square is a wholly-owned subsidiary of Rank Group PLC, which operates one of Europe's most expansive gaming and entertainment empires. They own the rights to the Mecca Bingo network as well as the famous Grosvenor Casino, both of which are headquartered in Maidenhead. Rank Group PLC is proudly listed on the London Stock Exchange.

Rank Group boasts a market cap of nearly £310 million and they have partnerships all over the world. Operating such a truly global brand has given rise to very successful results for Blue Square sportsbook with the range of international wagering options rising steadily over the past few years. The companies commitment to innovation shines through across its entire network of sites, with Blue Square sportsbook as its epicentre.

OPINION

Blue Square is one of the bigger names in UK-based sports wagering and even though they've branched out into several other forms of betting (poker, casino etc) the sportsbook still remains the focus of their gaming network. The site is more straightforward than most but still manages to pack a heavy amount of options and functionality and that turned out to be a very pleasant surprise. Blue Square is a very deep site, meaning that it can be a great spot to make a quick punt, or a place where you can spend hours poring over data and results in order to figure out the perfect wager.

Since they are appealing to a primarily UK-based audience, Football and Racing are the main focuses and they've complimented this by offering some very specific betting discounts and promotions. In fact, as the main sponsors of the Blue Square Premier League (formerly the English Conference National) they are entitled to offer a number of interesting football-related bets that you seriously can't find anywhere else.

The live radio function is especially helpful and the ability to customize the experience depending on your favourite football team is definitely a great feature. They also offer access to a number of different lotteries. The odds here are average compared to most other sportsbooks but there is definitely plenty of value, especially on many of the more creative football bets. Blue Square makes an excellent addition to anybody's sportsbook portfolio, especially if you are a fan of making multiple bets on a single event or are a big fan of ante-post racing.

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